Advantages of the concept SLOW Tourism in the context of the transformations in tourism
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Author: Velina Kazandzhieva, Georgina Lukanova
Extending the slow life concept to the field of leisure, recreation and travel has led to the emergence of new forms of tourism, defined as slow. They are seen as an alternative to the mainstream holidays. The main purpose of the article is to identify the benefits of slow tourism. The research methods used are as follows: organization and systematization of information and data; Šµvaluation and interpretation of mainly indirect specialized publications. A conceptual definition of slow tourism is suggested in the research and the evolution of its theoretical and applied model is traced. It combines essential features of three basic concepts: slow living, slow food, slow cities. Leading transformations in tourism demand are systemized. The most important advantages of slow tourism are such as integral nature, various rehabilitation and cognitive impacts on visitors, significant potential for gaining competitive advantages of the destinations, impact on the image of the tourist places and segmentation of demand, maintaining the harmony and balance between the tourism industry and its surroundings .