Perspectives for city tourism development
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Author: Irena Emilova
The report examines urban tourism by the following indicators – economic impact, management and planning, marketing activities, products and services, human resources, responsibility for cultural and natural heritage, innovations, experiences of visitors in the world tourist destinations. Specific perspectives of the development are outlined based on the analysis of those indicators and some examples of good practice are given. City tourism has a major impact on the economy measured by the employment and economic growth (Cape Town, Buenos Aires). The management and planning of the destination are important aspects of urban development (Buenos Aires, Melbourne). Modern marketing strategies create a brand destination and maintain a good image of the city (Quebec, New York, Barcelona, Lisbon, Quito). The supply of tourism products and services complying with the customer requirements is an effective approach to the successful development of the city on the tourism market (Kazan, Quebec, Cape Town). The staff skills can be a competitive advantage for the destination (Paris). The local community realizes the economic importance of the cultural and historical monuments and landscapes for the visited city (Athens, Kazan, Quebec, Vienna). Creating a competitive environment for innovation and development of new business models at the destination is a factor for the development of urban tourism (Vienna, São Paulo, Quebec, New York, Quito). The study and analysis of the experiences of visitors are necessary in order to offer tourism products which attract visitors and meet their expectations to the greatest extent.