Elaboration of marketing plan for launching new suppliments on the Bulgarian market
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DOI: 10.22620/SCIWORKS.2016.56.015
Author: Yulia Dzhabarova, Velina Petrova
Marketing plan is with key value for every firm's activity, mainly when it aims to enlarge its market positions entering new foreign markets with new products. Using the case-study approach of a certain foreign company – AquaSource, the purpose of this article is to develop a marketing plan for establishing market positions through launching new innovative products. To this end the marketing policy of the company in question is analyzed, in conformity with the specific market environment. Based on the elaborated marketing plan of AquaSource, options to improve the performance and market positions are proposed.