Abstract
The aim of the following paper is to underline the role and importance of wine tourism as an alternative form for the sustainable tourism development in the Varna Black Sea tourist region. The first part of the report examines the main characteristics of wine tourism as an alternative form of tourism. The second part of the report is dedicated to the analysis of the resource potential of the Varna Black Sea tourist region for the development of wine tourism. The largest wine cellars are presented, with a focus on the conditions for tourist visits. In the end of this paper the possibilities for development of wine tourism in the researched area are summarized.
Key words: wine tourism, alternative tourism, sustainable tourism, wine tours