Abstract
The development of wine tourism in our country is determined by changes in public values and personal interests. In the Southeastern region of Bulgaria, the tourist offer of wine tourism is quite diverse, wine cellars provide modern conditions for tourism in the region, some offer hotel accommodation, others only tastings and the opportunity to buy wine. There are modern vineyards with wine cellars and typical branded wine products. The article attempts to analyze the current conditions for wine tourism in the region and concludes that there is an interesting wine and wine tourist resource, which approaches the necessary critical amount for the formation of full-fledged wine tours.
Key words: wine tourism, Southeastern region, wine cellars