12. Wine tourism – cluster perspectives

Author: Gergana Dimitrova


The article examines the opportunities for wine tourism in the context of the cluster approach to increase competitiveness. The presented results are part of a monographic survey conducted among wine producers and consumers in Bulgaria. Working good practices in the field have been established and a conceptual design for building a wine cluster based on wine tourism has been proposed.

Key words: wine tourism, wine cluster, terroir, local identity, competitiveness