On the basis of the results of instituted inquiry among the residents of city of Plovdiv, is made analyze based on the condition of users interest to the product rural tourism. it is ascertained, that the general matter of the rural tourism is focusing consumers attention. It was found necessity of coordination of all contractors’ activities, advancing elements of rural tourism, i.e. to be realized real integrated rural tourism. Selected matter of factors is a true reflector of the people opinion to the elements of the tourist product and is suitable for consumption estimation.