40. The design of the rural tourism product as a factor assisting the achievement of economic efficiency

Rural tourism development has always been an inseparable part of rural economic development. However, if you want to turn it into a successful family business, you have to achieve high economic efficiency indexes. To achieve that purpose it is necessary to offer such a product that will satisfy to the highest possible degree the needs of the modern tourist in the countryside, what is more – at a reasonable price. That is the purpose of using the design of the rural tourism product.