The production potential of Bulgarian beekeeping has changed dynamically over the last ten years. The transformation of the sector leads to its sustainable development but at the same time creates several problems for the realization of Bulgarian bee products at an adequate market price.
The aim of the present study is to investigate the dynamics of the processing and marketing of Bulgarian apiculture products. In order to achieve this goal the following tasks need to be solved: to analyze the possibilities for realization of the Bulgarian bee products, and the analysis also focuses on the sustainability of the processing and distribution chain of these products.
Methods used are analysis and synthesis, induction and deduction, statistical processing of information, etc..